What is a brand? A brand is something that makes your idea, website, or business itself. If your site were a person – the brand would be that person’s style, personality, and individuality. Building a brand is essential to any type of business you want to build – whether it’s online marketing, creating a product, or even selling domains. The concept of building a brand can seem overwhelming. Where do I start? How can I make it different from all the other brands out there? But fear not! The process involved in creating your brand is simple if you take the steps necessary to do so. Here are 4 steps I like to take when I am building a brand for an idea I have.
1. Find your audience and be consistent.
Building a brand is about creating a product or service that will solve something. If you are building a website that is about puppy products, your target audience will be dog owners. You will want to create a website that shows clearly who your audience is. Your website, domain name, slogan, and website content should strictly be about puppy products. Having a slogan that is catchy will also attract more visitors. Once you have a sold idea in mind, you can move on to the next stage.
Once you know the audience you will cater to, it is important to research trends in this area and what your competition is. When creating your brand, it is essential to find ways to make it stand out from other competitors. If you are creating a website about puppy products, what will make it stand out from competitors such as PetSmart or Petco? Will it provide puppy products that are of superior quality? Finds ways to condense your brand so that your competition is not heavy.
3. Add your personality into your brand.
People want products or services that they can relate to. They want to read content that shows that the person behind the site is as real as them. A part of making your brand unique is that it has to show who you are and what your personality contributes to the business. This does not mean that you need to write your entire personal life on your website. This means that you should write about the product or service in ways that are genuine and that show you care about your audience. If you show that you care about your brand, your audience will be able to trust it more.
4. Put your brand together in a professional way.
Once you have a solidified brand in mind, you can start building it. Find a color theme for your website that is consistent with your brand. For example, if you are making a website about puppy products, you don’t want to have a background that is hot pink and your text in bright blue letters. Keep your look consistent and simple.
After you have created a color scheme, you can think about the type of logo you want for your brand. Personally, I do not create a logo until I have a brand with plenty of content and a good number of visitors. This is because my concepts of my brand might change a little as my site grows. I want to have a logo that I can eventually copyright and that I will be happy with for years to come.
Having these basics down will help you once your brand starts growing. Once your brand starts evolving, it is okay to make changes to it. Products and services change according to the changes in consumer needs. So let these changes guide you in continuously growing your brand.
If you have any questions or comments please leave them below. Thanks for reading!