You’ve purchased some domains and are now ready to sell. The only issue is, you don’t really know where to start selling or promoting your portfolio. While selling a domain can take several months, there are several ways to promote your domain selling business to not only speed up the process, but also get more bang for your buck.
Build a Portfolio
A portfolio is a way to define the niche you are focusing on when it comes to your domains. When selling domains, it is more profitable to pick domains that fit into a certain brand, especially when you are marketing your portfolio to others. Having a portfolio can also boost the value of your domains throughout time and also offer you opportunities to sell the portfolio in its entirety, making a large chunk of profit at one time.
Create a Site
The most efficient and primary way to start a domain-selling business is to create a website that is strictly dedicated to your portfolio. It’s not enough to create a website that just has your portfolio but you’re not really updated. Successful websites have quality content, updates, and are consistent with your business. These factors are essential in optimizing your site for SEO. SEO allows for search engines such as Google or Bing to rank your site, and the more optimized a site, the higher the rank and flow of visitors is. A site that is highly ranked and customized to fit your domain brand is part of an efficient marketing strategy and will definitely boost your chances of selling your domain names at a good or higher price. A website is also useful because it can be linked in all types of platforms.
Host Your Domains
If you can afford to put a little more money into your business, hosting your domains is a great advertising technique. A hosted domain is not only searchable, but the more time it is hosted, the more traffic and value it builds up. You can also add keyword rich content and link it to your other sites to generate more traffic. While you have to put a little bit of more work into each domain, it will pay off in the long run. (You can find a list of domain hosts here).
Optimize Your Social Media
Most businesses nowadays have some kind of social media profile that helps promote their business. Building a social media presence is simple and an effective way to share your website’s content (if you have built one). There are several social media platforms that offer opportunities that are strictly for business. For example, Facebook has a page creator that can be constructed to fit any business. I like Facebook pages because they allow your followers to share it with their friends, share the content, and also link your page to other social media profiles such as Instagram. You can also personalize the url so that it fits with your business are is the same as your website name.
When selling domains, you can use social media to not only create your own profile, but also to reach out to businesses that might be interested in those domains. A big part of selling domains is having a sales-driven mentality. Sometimes, it will be important to contact businesses that fit with your portfolio brand. Facebook allows you to search groups and pages that are similar to your brand, making the marketing process a little bit easier.
Reddit is a great platform to get your website ranked and your domains noticed. It has an exclusive section dedicated to domains. If you have a website and quality content already written, share it on reddit so that it can get ranked and bring more traffic into your site. What’s nice about this is that this traffic will be mostly from people that are looking for domains or information in the same area.
Once you have a website or a number of domains that are hosted, Stumbleupon is another great platform to rank your site and generate traffic. You can link certain pages to the website that allows other people to “stumble” to and rank. The higher the rank, the more visitors and value your website builds.
If you have any questions or comments, please leave them below and I will get to you as soon as possible. Thanks for reading and the best of luck in your business!