buying domains,  content,  SEO

What Are Keywords And Why Are They Important?

If you have just started your website or have been working on it for some months, you have heard of SEO, search engine optimization. One of the biggest factors that affects SEO is finding the right keywords. We hear about keywords when it comes to marketing, online business, and in how to get traffic to your website for free. But keywords can become a confusing aspect of building your site. What are keywords? How do you find the best ones? What are the best keyword research tools? Below are these answers.


What are keywords?

When you are looking for a specific topic online, you search words or phrases in a search engine to find it. For example, if you are trying to find a way to make money online, you would type in a search like ‘how to make money online’. That phrase or word you search is a keyword. A keyword is anything that a particular market is searching for, anything from directions, an answer to a question, a video, or an image.

Keywords can be broken down into short tail versus long tail keywords. Short tail keywords are searches that contain one or two words. Long tail keywords are longer phrases. It is the difference between searching “creating a website” compared to “creating a website with wordpress”. Long tail keywords are better for SEO because they are more specific and attract the traffic that is essential to your brand.


Why are keywords important?

If you’ve learned a little about SEO, you know that it is the driving force in getting organic (free) traffic to your website. While factors such as site speed, backlinks, and mobile friendliness impact SEO, the main impact on it is content. Content is what you provide your traffic with: articles, images, how-to’s.

Keywords are found everywhere in your content. They are the specific phrases in your site that link people to what they are searching for. For example, if you are writing an article on how to create a website, and someone searches the phrase “creating a website”, depending on whether or not that phrase is in your content, that person will receive your site as one of the search engine results. In order to get that traffic, you need to find the right keywords and do a little research on their ranking.


How To Add Keywords To Your Website

There is a process to adding keywords to your site. While it is important to find keywords that rank highly, you also have to find the ones that do not have a lot of competition and are relevant to your site. Below are the results of keywords containing the phrase “add keywords” (this search was done on Jaaxy). I will break them down based on each ranking shown.

These results can be found on Jaaxy.
  • The Avg column’ stands for the average number of searches that these keywords receive per month. As you can see, depending on the length of the words and the arrangement, you can get different results for each keyword.
  • The ‘Traffic’ column is the expected number of visitors if your website were to be ranked on the first page of Google.
  • QSR relates to your competition. This is the number of websites that are using the keyword and are ranked on Google.
  • KQI indicates the quality of the keyword. Aim for green (great).
  • SEO numbers are a rating. The higher the number, the more valuable the keyword.


Different research tools may vary in wording and results, but overall, these are the numbers you should be looking at when looking for the right keywords. Based on this example, I would choose the following keywords: “how to add keywords to your website”. Not only does it have a high number of searches per month, it also has a low number of competitors and is a long tail keyword. Adding this keyword to your content will result in higher rankings.

Finding high ranking keywords is not just about stuffing your content with any keyword you can find. Use 2 or 3 keywords that rank highly and are also relevant to the information you are trying to convey. While keywords are a vital part in growing your traffic, they will only work if you are providing content that is honest and informative. Use language that is simple and direct; your visitors will be looking for content where they can find quick and clear answers.


What are the best keyword research tools to use?

There are many ways to research keywords. The best way to get started is to know who your market is and predict what they are looking for. If your brand is about buying cars, use social media, forums, research trends, and have conversations with people to see what people want to read about and are looking for when it comes to cars. This is a great way to narrow down what keywords you might want to research and use.

After you have an idea of what keywords are important to your brand, use keyword research site to narrow down your list. I like to use Jaaxy because it provides a breakdown of the rankings for each keyword and gives you brainstorming options. Jaaxy gives you 30 free searches when you first sign up and offers a premium package after. If you are on a budget and looking for something that is free, there are plenty of keyword research tools out there that are free and get the job done. To find out if Jaaxy is the right tool for you, read this review


Keywords might be overwhelming at first, but once you read about the process and put it into practice, you’ll find that it’s a simple way to drive traffic to your site.

Thank you for reading! If you have any questions or comments please leave them below and I will answer as soon as possible!



  • Cris

    Very helpful information! My website is very new so although I am going through several trainings to learn and understand search engine optimization, the breakdown that you have here is great! What numbers would you suggest that we look for in each category?

    I have heard a few different opinions on what people suggest for Traffic, QSR, etc. Could you explain what recommendations you have for each of those?

    • admin

      As far as traffic I like to choose keywords that are 50 or higher, for QSR I like to have below 100, and for SEO anything over 70. I think it’s also important to consider these numbers in relation to each other and go from there. I’m willing to compromise a lower traffic score if the other scores have better rankings. Hope that helps and thanks for reading!

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